Justyna Minkiewicz, GSSR PhD candidate
March 31, 2021, 15:00, Staszic Palace, Nowy Świat 72, Warsaw, room 232
The main subject of the seminar is the introduction to the topic of my doctoral dissertation entitled: “Preparation of the Marketing and Communication Industry for Breakthrough Technological Change: Rules of Recognition, Knowledge, and Implementation.” The starting point of my presentation will be first results of the research project on the knowledge and implementation of the newest technologies (well-known worldwide) in marketing industry in Poland. However, the main accent of this presentation will be pressed on one of the key chapters, within which I explore the mutual intertwining of art and technology, and its impact on the society. I will present: 1) some theses on diverse reciprocal interactions between art and technology, 2) an overview of the most important artistic movements that resulted from technological, economic and social changes, 3) the theory on contemporary art and new aesthetic criteria, 4) the development and character of the digital art, and the theory of new space – digital space. I will present chosen artworks to illustrate the application of technologies in art which are the most popular nowadays, such as virtual reality, blockchain and artificial intelligence. In addition, I will also describe a clear example of the artist's influence on the development of technology.
Event supported by NAWA Welcome to Poland.